Social Media--everyone is talking about it, but what exactly is it and how can you leverage it into your business platform? Is it for your business? Going digital is really quite simple. However, all of the work behind the scenes... the research, analysis, planning, right customer content and fit is all of the investment that reaps a financial reward over time. So then, how do you cross into the digital marketplace without breaking the bank?
The Execution Group takes a different approach to online media for our client's. We don't separate search marketing from our traditional online advertising efforts. Instead, our strategy is rooted in search. Observing user's behavior on the search engines allows our team to collaborate on a strategy and design effective creative digital marketing campaigns for our clients.
Using search as a tool not only allows us to predict where a campaign will find traction online but also helps to facilitate what creative and message combinations will best communicate with your target audience. Search campaigns are comparably more cost effective and extremely quantitative. Our team pulls real time reports to evaluate and adjust campaigns quickly. Design uses the data to craft compelling imagery for banners, emails, newsletters, landing pages and web sites that compliment the successfully tested messaging. The Execution Group examines what works and expands the campaign's reach across the web to find the target audience where they live, work and play online. Our approach grounds our testimony that digital should drive the marketer's entire mix.