The Execution Group will help you connect with potential customers and reinforce relations with existing ones through one-to-one communications programs designed specifically for your business needs. We use a blend of vehicles to develop marketing solutions that produce measurable results.
One way is to communicate through the use of variable data printing and personalized URLs (PURLs). This marriage of print and Internet communication tactics results in a direct marketing solution with higher response rates and increased return on marketing investment.

We develop

• Customized direct mail campaigns
• Personal web landing page for each direct mail recipient
• Email response upon web page visitation
• Dashboard control panel to provide live, accurate campaign data and statistics for ROI analysis
• Up sell and cross sell to current customers
• Drive traffic to your website
• Develop and reinforce customer relationships
• Track response rates for each recipient
• Easily calculate campaign return on investment (ROI)

PURLS easy execution:

• Mail - Send personalized, variable printed mailers directing the recipient to their own personal web landing page
• Personalized Web Page - Recipients log on to their personalized web-landing page designed to provide a personal experience while gathering information about the customer.
• Email Response - Recipients receive a confirmation email response and instructions for information on receiving their promotional offer.
• Track and Measure - unlike traditional websites, PURLs are 100% measurable

Just four steps create direct marketing campaigns that produce results!

Brand Analysis Study Areas

• Customers
• Competitors
• Market Trends
• Suppliers
• Partners
• Social Changes
• New Technology
• Economic Environment
• Political and Regulatory Environment