Client targeting niche market of business owners within the African-American community.
Locate target market and determine best vehicles to use for communication. After locating, develop advertising campaign for Tri-State area that motivates target for qualifications interview. Track and measure CTAs (call to action) to refocus marketing on most successful vehicles.
Utilizing Census data, public records and other research data, classified the number of African-American business owners throughout the United States. Additionally, was able to determine of those numbers who were male and female. Total output of AA business, central locations, business names and addresses.
Analyzed data and determined, print, digital and social media was the best mediums for marketing. Print allowed us to target publications identified as highly read and/or visible within the Niche community. Additionally for the tri-state area, we were able to identify radio buys with programming identified with high-rankings within the niche market.
Finally via direct mail marketing, was able to identify key accounts for outbound telemarketing campaign. Created an ad campaigned that identified with the Niche target, communicating success, savvy and intelligence.