Pinterest contests are a growing trend, with brands often requiring entrants to pin a particular image from the brand onto one of their boards. It doesn’t matter what kind of business you have or contest you want to start; the important thing is you must have a goal!
Challenge:• Obtain new Pinterest followers
• Increase awareness of the brand
• Increase traffic to website • Collect data for future marketing
Pin your pool contest
Show us something fun and zany in your backyard by the pool!
Mention it in newsletter; promote it on Facebook, Twitter, LinkedIn, YouTube (created an engagement calendar)
Send email notification to newsletter subscribers with direct links to social platforms for entry
Regularly post on your social media accounts—share your contest details with followers and friends on Facebook and Twitter, both in your business and personal pages. Submit contest page to Digg and Reddit, and create a video to upload on YouTube . Write engaging content for website and blog—most businesses today maintain a website and blog. It’s essential to post your Pinterest contest rules and prizes there as well.
Get friends and followers to talk about it—sometimes, one person’s effort just isn’t enough. If you want to reach all the little nooks and crannies of Pinterest and other social networks, it’s essential to recruit some help. Ask your friends to promote your contest,
Measure and track your results
Measured and tracked results after the contest ends is just as important as running the contest. Review the goals that are implement and determine ways to track those goals before, during and after the contest ends. Set up a spreadsheet, use an analytics program and use the statistics within Pinterest (re-pins, likes, follows) to determine the success of your contest.
Keep in mind: Make regular Pinterest contests (maybe once a quarter) a part of your marketing plan.